Zscaler's 2023 Sales Kick-Off: Designing the Future

After years of rapid growth, Zscaler solidified its position as a cybersecurity industry leader. To navigate this new era, the company's 2023 Sales Kick-Off embraced the theme "Design the Future."

The branding for this event leaned heavily on architectural sketches, infusing a human touch into the visuals. Soft color palettes, sketchy lines, and watercolor effects evoked a sense of grit and optimism. Halftone elements seamlessly integrated the Zscaler brand while adding a unique twist.

Visual Themes: Human Touch, Foundation Building, Teamwork, Back to Basics, Grit

LOGO_mainstage-1.jpg
LOGO_SKO-FY24_Design-The-Future_All-1.jpg
Concept mood board
Presentation deck template.
Storyboard for a large video wall animation in the main area of the conference location.
Photos_SKO-FY24_Video-Wall-1.jpg
Stage design.
Zoom backgrounds
A company store called "The Shop" was set up near the main stage conference room, and the goal was to create merchandise that was NOT themed with the event. We wanted products and apparel that wouldn't be dated with the Sales Kick Off from that par
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